Turning Toy Story from the big screen to the small board is a fun feat. Using the movies, franchise assets, and other brand media as inspiration, I had the honor (and challenge) of designing the Toy Story team as a chess line. I additionally created the packaging for this project including style guide adjustments, meeting Disney brand standards, and navigating international safety regulations.
Toy Story Chess Set
Fall/Winter 2026
Despite being a 3D animation, most of the franchise references and assets for Toy Story are 2D illustrations. By compiling bits and pieces of the graphics alongside movie stills and T-posed models, I worked through multiple rounds of concept illustrated for all 11 pieces that were eventually sent to the sculpt team for finalization.
Concept Development: